It is surprising how a negative association can get hooked to a concept; what does ‘Coaching’ bring up for you? Is it that ‘constructive criticism’ from your manager, your colleagues advice on what you’re doing wrong and what you should be doing, or even that disciplinary action you didn’t see coming that informs you that you need to improve your performance. If any of those ring a bell, is it fair to say that ‘Coaching’ is just for ‘problems’? We hope not and here’s why coaching isn’t just for issues.
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